HAIR STYLES · THE NEW PERM

We always want what we don't have. Women with curly hair want poker straight hair and vice versa.

Well now you can have what you've always wanted, without damaging your hair!

Yes, perms are back - better than ever!
The word "perm" used to mean tight, poodle curls, acrid hair solutions that damaged your hair and scary metal rods and rollers.

FOR WOMEN WHO WANT STRAIGHT HAIR

Permanent Straightening

What is it? It's a perm that improves the condition of the hair as it straightens it. There are a few names for it - Bio Ionic Professional Haircare System, Japanese Ionic Hair Straightening - yet they are all the same.

How does it work? First a treatment to prep your hair. Next, a setting solution. Then a rinse and light dry off before hours of flat-iron work. After this, you have straight hair. They rinse again and apply a solution so your hair remembers to stay straight. A quick dry off and iron and you're done. But no washing your hair for two days.

What hair types are (most) suitable? Those with thick, healthy, unbleached hair are the best candidates.

Which hair types are not suitable? Fine, weak or dry hair or hair that is overly processed/colored. However there are lotions that cater to variations in strength and thickness, meaning those with fine but strong hair can still get the treatment.

How long does it take? Usually about five hours. If the hair is very thick, curly or long it can take up to 10 or 11 hours.

How much does it cost? It can range anywhere from $150 to $1000 depending on the salon and the particular solutions being used (ie Bio Ionic is more expensive than Japanese solutions)

FOR WOMEN WHO WANT CURLY/WAVY HAIR

Body Wave

What is it? A new take on the horrid old "perm". It's a loose body wave and gives hair movement and volume.

How does it work? It depends on the natural texture and condition of the hair. If the hair is dead-straight, large curls are done to create a soft, natural wave. If the hair already has a slight wave, the natural curl is emphasised by focusing on the bottom layers of the hair. This is all achieved with large rollers and strong setting solution.

What hair types are (most) suitable? Those with healthy hair who are looking for a little bit of oomph, or those with the kind of limp hair that just sits there.

Which hair types are not suitable? Anyone with bleached, overcolored hair.

How long does it take? Usually around one and a half hours.

How much does it cost? From $60 to $150.

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