Going platinum isn't a hairstyle decision you should make lightly, and not just because there's no going back from the bleach! Icy bright hair requires a lot of work to achieve, maintain and deal with in general, so you need to be 100% sure about making the commitment.
Below are all the things you can expect from the platinum experience.
You'll need a haircut
The bleach will dry your hair out no matter how well you prep it, so you will need to prepare yourself to lose a few inches of dry and broken ends post-dye. You'll also need to get your roots touched up every 4-6 weeks to prevent banding - i.e. weird blonde stripes.
While by no means the most important thing on this list, you should definitely be aware of how bleach can burn your scalp and feel really, really uncomfortable during the dyeing process. Many colorists recommend their clients don't wash their hair for at least 48 hours beforehand so the natural oils will protect the scalp from irritation on the day.
Stock up on conditioner
After your platinum transformation is complete, you'll need to keep your hair as hydrated as possible with conditioner, deep conditioning treatments, masks, oils, serums - the works. All of those things are good for your hair whether you bleach it or not, but they become compulsory when you go platinum!
After being dried out by bleach, your strands are way more vulnerable to heat damage. To give them time to heal, lay off the heat styling as much as you can and never, ever forget to protect your hair first when your absolutely have to use a blowdryer or a flat iron.
Advanced Hairstyle SLEEK IT Iron Straight Heatspray and BLOW DRY IT Thermal Smoother Cream are both great heat protectants that will help keep your locks as healthy as possible!
Last, but by no means least, learn how to rock your new mane with gorgeous new hairstyles, sultry flips and a commercial-worthy strut. After all that effort to get there, you've earned the right to enjoy your new look!